As a business owner, you might be surprised to learn how much emphasis is put on domain authority. But search engines such as Google become faster and more efficient at delivering results that are relevant to users’ searches. Not just those with the highest Page Ranking—it’s even more important for businesses to take advantage of this metric and increase their domain authority to ensure they rank well. Or you can choose suitable SEO packages for a reputed agency to perform these tasks.
Importance of domain authority
Domain authority is a metric that provides search engines with information on which sites should rank first in their results. All major search engines, including Google and Yahoo! use this data to determine your website’s position for certain queries. For example, if you want to know how well your site ranks for the term “Kentucky Fried Chicken” or KFC, you can check your domain authority through Moz’s Open Site Explorer. This tells you how well established your site is based on several factors such as backlinks. The higher it is, the better your chances of ranking high in Google’s search results.
How to boost website rankings and increase domain authority?
Even though SEO specialists have been using these strategies for years now, it’s never too late to start. Domain authority is hard to accumulate, but it’s definitely achievable with the right digital marketing plan in place.
1) Research your competitors
Before you begin implementing any strategies for increasing domain authority, you need to know where you stand. To avoid wasting time and money on strategies that won’t work, research your direct competitors first by looking up their domain authority through Open Site Explorer. This way, you will have a good idea of how difficult it will be to increase yours. You can then come up with an actionable strategy that will get you ranking high over them. Try doing this one at a time so that you don’t overwhelm yourself.
2) Build links
A link is a vote for your website so it’s important to establish as many backlinks as possible. Don’t just focus on the quantity, but also the quality of these links so that they will benefit your site and not drag it down. To clarify, you don’t want to buy cheap one-way links from spammy websites. Instead, go for high-quality sites with related content that would be interested in linking back or mentioning you as a source of information or news.
Use this free tool by Moz to learn more about where you stand compared to other sites similar to yours. This way, you can better analyze their strategies and take advantage of those that work well for them. While doing this, don’t forget to keep track of your costs to avoid overspending.
3) Invest in social media
Did you know that 41% of customers rely on social media for researching purchases? The more active you are, the better the chances of someone hearing about you and eventually becoming a customer. That’s why it’s important to invest time and money into building an online presence across different social media networks. A few examples include Twitter, Instagram, and Pinterest. But obviously, if blogging is part of your strategy as well, be sure to use WordPress as this will not only increase domain authority but also speed up page loading times.
4) Optimize resource pages
Resource pages can be a very powerful way to attract repeat visitors. That’s because they tend to be more informative and use keywords that are related to your site. For example, if you own a cooking blog, these pages could include recipes or tips for making food taste better. As always, stick with high-quality content that isn’t spammed in any way. This will not only increase the value of your website but also your domain authority as well.
5) Keep track of metrics
If you want to implement strategies that work, it’s essential to keep track of how well they perform over time. You can do this through the use of tools like Moz Analytics which provides useful data on rankings and SEO trends among other things. Without these metrics, it’s easy to get lost in the hustle and bustle of day-to-day activity. That’s why you need to set aside time for analysis once your strategies have been implemented. This allows you to easily determine which ones are profitable and should be continued while eliminating any that aren’t worth the investment.
Domain authority will also be relevant in the future
Even in the future, domain authority will remain a good measure for determining a website’s popularity and SEO strength. This is because it takes time to build up so it can be seen as a long-term investment in search engine rankings. Having said that, keep in mind that not all strategies will work the same way for everyone.
So you need to find out which ones are best suited for your site while keeping a close eye on how well they perform over time. Although domain authority may seem daunting at first, these tips will make it much easier to accomplish whether you have been following all of them from the start or just getting started on increasing yours.
Whether you are into e-Commerce, blogging, or just want to get found online, having a high domain authority will help you get more traffic and grow your business. As the online competition increases every single day, it’s important to stand out from the rest of your competitors by increasing your domain authority. These simple strategies will help you do just that so be sure to follow them closely for the best results.
Google and other search engines keep changing and updating their algorithms. However, domain authority will remain one of the most important metrics to follow on how well you are doing compared to your competitors. With this in mind, it’s important to take advantage of all the opportunities that you can while making sure not to overspend along the way.
By following the 5 tips listed above, you should be well on your way to boosting your website’s rankings and increasing your domain authority. This will make it much easier to accomplish your original goals while giving you a sense of accomplishment along the way.