Future of SEO and Affiliate Marketing: Trends and Predictions

This article consists of two parts. Part 1 discusses the trends and predictions in search engine optimization (SEO), while Part 2 focuses on affiliate marketing. We found the trends and predictions on the opinions of subject matter experts and past experiences. Therefore, you don’t have to worry about coming across any impractical or false information.

Part 1: SEO Trends and Predictions

  1. HTML

Many companies offering SEO services claim that SEO experts no longer need to know HTML. Why? They argue that content management systems (CMS) now allow the user to handle technical aspects in a user-friendly manner. All a user needs to do is have control over the editor, and the rest is easy.

However, we believe that is not the case. SEO experts must have knowledge of HTML, such as a canonical version of a URL, and how to control snippets. We don’t believe SEO professionals need to have advanced knowledge about HTML but enough to get things done. There are numerous online courses that teach basic HTML.

  1. JavaScript

If you offer SEO services, you need your SEO experts to be adept in JavaScript. JavaScript is not that important in traditional websites. But the rise of progressive web apps (PWAs) will play a critical role in SEO in the future. SEO service providers will need to have comprehensive knowledge about these PWAs.


They were mostly apps before, so they didn’t need to focus their energy on SEO. However, due to the shift towards PWA, SEO service providers will need to help them determine which content they want to index. It can open new avenues of growth for SEO companies as they can provide consultancy and SEO services.

  1. URLs

If you search for SEO predictions for 2023 or any other year, you may find an interesting point relating to URLs. Many claims that URLs may go away in favor of IP addresses. But it is not true, at least for the foreseeable future. URLs are here to stay for a very long time. If anyone claims that URLs will go away, it is the equivalent of saying domain names are irrelevant.

  1. Content

With the introduction of ChatGPT and other similar AI tools, what is the future of content in SEO? With AI-written content flooding the internet, will Google and other search engines still rely upon content as a ranking factor? It is hard to accurately predict where things will go as far as AI content goes.

But one thing we can say with 100% certainty is that content remains a critical ranking factor. Even if a website relies on AI content, it is not an issue as long as a human reviews it. If you rely on AI content, Google and other search engines are smart enough to catch it. It is likely they will penalize your website.

  1. Voice Search

If you go 10, 20, or even 30 years to the past, you will notice people saying, ‘ we won’t have to type anything in the future. Instead, we will rely on voice alone. In 2023, we are still typing and will remain so for a long time. Therefore, SEO experts don’t need to worry about optimizing the content and overall website for voice search.

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Even if people use voice search, Google and other search engines will still use the same methods as if you are typing to retrieve the information. In other words, you don’t have to focus too much on voice search.

  1. Featured Snippets

While it is an old feature, they are about to become more prominent. As we all know, they take away most of the traffic. Therefore, companies specializing in SEO services in Dubai and elsewhere must help clients create content that has a probability of being a featured snippet. Otherwise, organic traffic may not reach the target levels despite their best efforts.

These are our top predictions for SEO. Now, let’s focus on affiliate marketing.

Part 2: Affiliate Marketing Trends and Predictions

Today, 7 out of 10 brands have an affiliate marketing program. In other words, affiliate marketing is growing in popularity. If you are considering starting an online business with little to no investment, then we highly recommend affiliate marketing. This section will highlight some affiliate marketing trends and predictions in 2023.

  1. Virtual Shopping

Although the pandemic is over, people still depend on online shopping rather than visit brick and mortar stores. The primary reason is convenience. Customers can easily order a product or service from their smartphone or laptop. Online shoppers rely upon virtual shopping, such as demos and live streams, to determine if they want to buy a product or service. As an affiliate marketer, you must determine which type of virtual shopping meets your requirements and then offer it to the customers.

  1. Influencers

Adidas is reporting a $1.3 billion loss after it cut ties with Ye (Kanye West). It shows the power that influencers enjoy over brands nowadays. Whether we like to admit it or not, influencers can help a brand reach new heights. If you wish to earn more through affiliate marketing, opt for influencers.

Affiliate marketers must focus on engaging reliable, trustworthy, and non-controversial influencers. The reason is that consumers equate the brand with the influencer. If an influencer does something reprehensible, such as Ye’s antisemitic comments, the brand suffers. If the brand suffers, your affiliate marketing will take a substantial hit.

  1. Social Selling

Affiliate marketers should consider social selling, i.e. marketing the product through social media platforms like TikTok and Instagram. These platforms are quite popular, and several reports support their effectiveness in improving brand recognition. Affiliate marketers can create short videos to promote the brand or ask an influencer to do the same. Videos enable the marketer to engage with customers, thereby improving conversions and building loyalty.

  1. SEO

You need to invest in SEO if you run your affiliate marketing business through a website. We recommend reading part 1 thoroughly to understand the future of SEO and design your strategy accordingly.

  1. Co-marketing

The final trend is co-marketing, which is picking up momentum. It involves partnering with another brand or affiliate marketer. The purpose is to maximize each other’s reach and explore new growth opportunities.


It concludes our views on the future of SEO and affiliate marketing. Our trends and predictions are based on comprehensive research, meaning there is a high probability of them being true. Therefore, you should focus on these points to stay ahead of the competition.

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