Getting your Google Business Profile (formerly Google My Business or GMB) verified remains one of the most critical steps for any local business. A verified listing not only builds trust with potential customers but also plays a vital role in boosting your local SEO and increasing organic traffic. However, traditional postcard verification can be slow and unpredictable. That’s why Google has introduced video verification—a streamlined and effective method for getting your business verified online.
Why Video Verification Matters
Faster Verification Process:
For many businesses, waiting weeks or even months for a postcard can be frustrating and delay your digital presence. Video verification accelerates this process, enabling you to complete verification in real-time without relying on snail mail.
Enhanced Security and Authenticity:
Video verification allows you to present your business in person, showcasing tangible evidence such as store signage, business licenses, and other documents. This real‑time demonstration helps Google confirm your business’s legitimacy quickly and accurately.
Boost Your Local SEO:
A fully verified Google Business Profile is essential for ranking in local search results. It increases your chances of appearing in the local 3‑pack and driving more qualified traffic to your website. A verified listing also builds trust with customers and improves your online reputation.
How to Complete Video Verification in 2025
Google has updated its video verification process to make it more user‑friendly and accessible across devices. Here’s a step‑by‑step guide:
1. Prepare Your Documentation
Before starting the video verification process, gather all necessary documents and proof of business authenticity:
- Signage: Ensure your business location has clear, visible signage with your business name.
- Business Licenses and Registrations: Have copies of your official documents ready.
- Utility Bills or Receipts: Bring evidence that shows your business name and address.
- Additional Branding: Prepare any promotional materials or branded items that can verify your identity.
2. Install the Required App
Google now uses the Google Maps App and browser for the video verification process. Make sure the app is up to date on your mobile device.
3. Video Verification
During your video verification session:
- Show Your Location: Walk around your business premises to display your signage, interior, and any other identifying features.
- Present Documentation: Hold up your business licenses, utility bills, or any other documents that verify your business details.
4. Finalize Verification
After the video, Google will review your submission. If everything checks out, your Google Business Profile will be verified within a few hours, allowing you to immediately update your listing with accurate business information, photos, and posts.
Alternative Verification Methods
While video verification is now a popular option, Google still offers other methods for verifying your business:
- Postcard Verification: Although reliable, this method can take several weeks.
- Phone Call or Text: In some cases, you may have the option to receive a verification code via phone or SMS.
- Email Verification: Some businesses may be eligible for email‑based verification depending on their industry and history.
Each method has its pros and cons, but video verification offers the speed and convenience that many modern businesses need.
Optimize Your Google Business Profile for Maximum Impact
Once verified, take additional steps to leverage your online presence:
- Regularly Update Your Listing: Post updates, photos, and promotions to keep your listing fresh.
- Encourage Customer Reviews: Positive reviews boost your local SEO and build trust.
- Monitor Insights: Use the analytics provided in the Google Business Profile app to track customer actions and adjust your strategy.
- Engage with Your Audience: Respond promptly to reviews and questions to show that you value customer feedback.
Conclusion
Google’s video verification is a game‑changer for small businesses struggling with slow postcard deliveries. This new process not only speeds up verification but also enhances the security and credibility of your business listing. By getting verified quickly, you can boost your local SEO, attract more customers, and stay ahead in the competitive digital marketplace.
Ready to fast‑track your online presence? Update your Google Business Profile using video verification and watch your local rankings soar!
