The internet has changed the way people do business. It’s given them the opportunity to reach out and connect with a global customer base in ways that were never possible before. And it’s also made it easier for businesses to find customers since they can now advertise their products and services on sites like Facebook or Google. But despite all these advantages, many entrepreneurs are still struggling to make ends meet because they don’t have enough local citations.
What is a citation?
A citation is simply an online reference to your company: So how do you get more citations? You can start by doing some research into which directory sites are the most popular in your niche.
The Impact of Citations on Local Search Rankings
1. Citations and Local Search Rankings
Citations are one of the major ranking factors in Google Local 3-Pack. Citations are the mention of your business Name, Address, and Phone Number (NAP) on other websites or business directories.
Where can you build citation?
There are various types of citations. You can build some quality citations on Yellow Pages Citations, Superpages, Yelp, etc.
2. Citation Benefits for Local Businesses:
As Citations are one of the major ranking factors it plays an important role in local search rankings. Citation helps to improve your local visibility and increase web traffic. If you get a good number of Citations, it can really give a boost up to your local rankings.
3. Citation vs backlinks – Which is More Important in SEO Ranking Factors
Citations can have a big impact on local rankings and they are also easy to get. Citations are considered as an indicator of the popularity of a business. Citations also help in building trust signals which is very important in local search ranking factors for Google places. Citations thus act both as link signals and social proof signals for your website.
4. How to build a citation for your local business?
There are a number of ways to build Citations for local businesses. You can do it by adding your business information on platforms like Superpages, Yellow Pages, etc. Building a citation takes a lot of time and it’s a very repetitive task. If you don’t have time you can just outsource it to professional citation builders.
Citations and Social Signals are considered more valuable in Local SEO Ranking Factors when compared to backlinks.
Citations play a major role in local search ranking factors. Citations help to improve your local visibility and increase web traffic, which can have a big impact on local rankings. Citations are considered as an indicator of popularity for the business that has them, and they also act both as link signals and social proof signalers. Outsourcing this workout will allow you more time for other marketing activities so you can achieve higher ROI from your digital efforts – let us know how we can help!