Content marketing is ruling the world of marketing today. Why is that so? Content is the way to connect with your audience directly. It is the way to express yourself for who you are, emotionally tune in with your audience, and captivate their hearts. Once you succeed in captivating the hearts of your audience with exceptional content, you leave an indelible imprint on their minds. They can’t forget you and consequently whenever they need products and services similar to the ones you offer, without any dilemma, their choice is you. This is the power of effective content marketing.
“Great content is the best sales tool in the world” – Marcus Sheridan
Further, content marketing plays a bigger role when you are a small business. Why is that so? It’s because with the power of content you can get loyal customers. Customer loyalty is crucial for you to bloom fully and spread your wingspan as loyal customers offer security to your business by returning regularly.
But, the rewards of content marketing don’t come easy. The challenge is that to reap fruitful results, content marketing has to be strategic. Every company in the world is focusing on content marketing today. However, not every organization is growing at a rocket speed. Why is that so? Obviously, there are some content marketing strategies that work and some don’t. If you aspire to grow into a well-bloomed company, it is imperative for you to understand what works and what doesn’t when it comes to content marketing.
Hence, in this blog, we’ll explore how small businesses like you can win big with content marketing
5 tactics for effective small business content marketing
Focus on storytelling:
Connecting emotionally to the audience is one of the top business objectives of every company in the world. This is because once you develop an emotional connection with your target audience, you witness a boost in your sales, revenue, and overall reputation. After all, we, human beings, are emotional creatures who are driven by emotions. Now, the question that arises here is how to use content marketing to connect emotionally with your target audience?
The answer is to focus on storytelling. Right from our childhood, we all have grown up listening to different types of stories. Our parents, grandparents, and relatives all told us stories whenever they could and we listened intently. It is like we have a natural inclination towards stories. We connect with them instantly. So, for effective content marketing, you should include storytelling marketing in your content marketing endeavors. Tell stories that can touch people’s hearts and unlock their hearts. Believe me, storytelling marketing holds immense potential, if you use it, you’ll reap enormous results and grow into an enormous business in no time.
Be centered on how your content can transform the lives of your audience:
One of the best tricks for captivating the hearts of your audience is to help them in some way or help them transform their lives to some extent without even making any purchases from you. Can you do that? If you can, know that your small business will climb the ladder of success soon. By providing your customers with something valuable, you reserve a place in their lives. So, you should be centered on transforming the lives of your audience with your content.
In every post whether it is a social media post or a blog post or something else, give your customers a practical tip they can use in their lives. For example, if you sell eyewear, do include some tips to help your audience take care of their eyes in some way. ‘Blinking exercise’ is an example of a helpful exercise that relaxes the eyes. You can teach your audience how to do this exercise and make a permanent place in their lives. Whenever someone will do the exercise you taught them, he’ll remember you and that’s exactly what you want, ‘to be remembered by your audience’. Isn’t it?
Hence, in every promotional content marketing post, include something practical that your audience can utilize in their daily lives. Don’t forget to relate the practical advice to the original content of your posts.
Optimize your content to make it simpler for your audience to find it:
Whenever you search for something on Google or any other search engine, you click on the first result that comes up, or max to max you go through the results presented on the first page. You rarely go to visit the second page, right? The same is true for most of us. We prefer those results that are first served to us.
That’s why it is imperative for you to optimize your content to make it easier for your audience to find it. There is no point in getting lost among the millions of results that are displayed on search engines. Focus on Search Engine Optimization if you aspire to achieve the desired results from your content marketing endeavors. Hire a dedicated SEO team or try outsourcing, whatever suits you the best, just go for it. If you have to win in the highly competitive world of content marketing, Search Engine Optimization is a must.
Stick to quality over quantity:
Don’t fall into the trap of more. Quantity is good only if it is accompanied by quality. Without quality, quantity alone isn’t helpful. It is like having a sack of apples with nothing to eat because all the apples are rotten. No doubt, to keep your audience satiated and retain it in the long run, you should offer them the right quantity of posts every week but if you have to choose between quality and quantity, go for the quality. There is no point in writing for your audience if you can’t offer something valuable. It doesn’t matter whether your competitors come up with three or four posts in a week, believe me, if you come up with two quality posts within a week, you’ll emerge as the winner in the long run. Ask yourself whether you’d love to see 100 posts with nothing useful or one post with actionable insights for you? The answer will guide you on what you need to chase- quality or quantity.
Keep things exciting with content variation:
Be versatile. Don’t offer similar things to your audience every time. This will lead to monotonousness and eventually, you’ll begin to lose your audience base. Keep things exciting by posting on diverse topics. Sometimes, you can come up with a post on social responsibility, sometimes you can talk about current world affairs (relate them to your brand if possible), sometimes you can share information about your products and services, sometimes you can share motivational content or something that helped you in life and so on. The secret of successful content marketing is to offer different flavors to your customers that tickle their content taste buds. Let them relish different types of content coming from you and see the results for yourself.
Content marketing has emerged as one of the most important dimensions of marketing. It is impossible to imagine the world of marketing without content marketing. Needless to say, for the success of your small business, it is imperative for you to focus on content marketing. As the world of content marketing is enormous, you should also be aware of how to make your content captivating. The above-mentioned different tactics are dedicated to helping you with the same. Do try them out and see the enormous results for yourself. Wish you All the Best.