Each and every marketing tactic, even a sponsored advertisement or employing an influencer, may produce substantial benefits. It has an uncertain technique of getting viral. Occasionally it can become viral, but sometimes, it may not.
But if you are ready to devote your resources and work to marketing methods, it can bring in some key leads. Marketing is not about some fortunate luck or the right moment; it is about the art of storytelling and engaging with your audience via the most effective channel. And there is no other better and more successful technique than video marketing.
Video content is the essential element of a great marketing approach. Here are the ten most persuasive reasons why companies need video marketing.
The following are some video marketing statistics that demonstrate the importance of video marketing for organizations:
- If a company includes a video with their goods, 97 percent of marketing professionals say that buyers are more likely to comprehend and purchase the product themselves.
- Videos are expected to account for more than 80% of internet traffic by 2021.
- Today, 81% of all businesses rely on videos for brand, service, and product promotion.
- The vast majority of purchasers (90%) feel that a video will assist them in making an informed purchase.
Now let’s take a look at some of the reasons why should you invest in video marketing
By the way, businesses have to continue to embrace video marketing; it has the most marketing benefits at the bottom line. Many earlier situations have proved that employing videos on internet pages has led to some substantial gains in product and brand dialogues.
Videos can boost sales as well. It does not impact how well-known or well-to-do a firm describes its items in text or photos. When video creation is done, the product’s sales may easily trump up compared to the other two media formats.
Bring outstanding ROI
Nearly eighty-three percent of organizations think that video marketing has given them exceptional returns on their efforts. Despite the fact that video creation is not an easy or inexpensive activity. Even if it’s a tremendous opportunity if used correctly,
Another great thing about video content is that it doesn’t have to be flawless until it conveys the intended message. As a result, you should focus on the content rather than the production of the video.
Keep viewers engaged
Videos that use strong images, whether they are amusing or thought-provoking, may elicit strong feelings in viewers. A well-produced video will draw the viewer in like nothing else can. Aside from that, video is the most effective medium for conveying information to audiences.
As a result, individuals retain a lot more of what they see and hear in videos than they do in the written or spoken word.
Helps to build credibility
Conversation and sales are built on the foundation of trust. Because of this, content marketing relies only on trust and long-term connections to succeed.
Another reason why businesses need video marketing is that video content does it all for you. People are more likely to watch videos and feel moved by them. Your items become the most potent social media representations when people talk about their exclusive audience members, such as influencers or YouTubers.
Using promotional movies might help build trust more quickly. Marketing videos can help you convey your offerings in a more conversational and trustworthy manner.
Good for SEO
For video material, YouTube is the most popular site on the internet. ‘ Thanks to Google’s ownership of YouTube, today’s marketers are well-versed in content optimization for Google’s web consumers.
A video’s title and description can be adapted from a blog post’s SEO title, headline, description, and keywords. Google favors video results over other types of material in its search engine results.
Appeal mobile users
It’s a coin with two halves: videos and mobile devices. Mobile devices are now used by more than 90% of users to view video content. The popularity of mobile video continues to rise year after year, benefiting a slew of enterprises.
Since people enjoy watching videos on the move and the number of smartphone users continues to rise, your video audience is certain to grow.
Versatile marketing asset
Increasingly, organizations are using video marketing to get their message through, enhance engagement, and create brand trust or collect quality leads.
As a rule, playbacks are available on most social media networks. While video content might be the most successful on its own, when paired with a wider content marketing plan, it can offer even higher results. Make sure your object’s video type matches to obtain the best results.
Comprehensible and engaging
A whopping 98% of internet users claim they’ve checked out an explainer video to get a better idea of what they’re buying. That is why 45 percent of the firms that have employed video content for marketing have an explanatory video on their main page.
To make your video material stand out, experiment with various video forms, such as animation.
It’s a Wrap
Video consumption is increasing as a result of technological advancements. Making marketing videos for your business involves creativity and an understanding of human psychology. If you can be creative with your work in your video, then there is no preventing you from using it to develop your business.
On the other hand, if you’re not a video production expert and looking for any video production company to get your videos done, get in touch with BuzzFlick animated video production company.
Apart from being an excellent and top-notch video, they are also video strategists. They have a team of talented individuals who are well-aware of video marketing trends and offer video production services at an affordable cost.
This brings us to the end of this blog. We hope it will be of great help to you. Now, stop waiting and start investing in video marketing today!