What do you think are the main thing we should consider while writing an engaging article? Maybe you will say “It should be informative” or “It should contain unique content”. Yes of course article should be informative and it should contain unique content. But you know information is available in the public domain very easy, anyone can search on search engine. But did you ever think, about what will make your audience read your articles? What will make them come again and again to your blog? This all will be done by your writing techniques, your writing style, and your research. When you will be able to read the mind of your visitors, then only you will come up with your best article.
Here I am going to discuss a few tips to create engaging articles for your visitors.
- 1 Know what your readers want
- 2 Use simple and easy language
- 3 Talk with your reader
- 4 Don’t write an article when you are stressed
- 5 Gather proper information
- 6 Give your views
- 7 Be original don’t copy
- 8 Format wisely
- 9 Use keywords
- 10 Use lists
- 11 Use Graphics
- 12 Be clear
- 13 Edit your work
- 14 Tell story
- 15 Have a Call to Action?
- 16 Be concise
Know what your readers want
After writing a number of articles and having readers engaged in your blog. You will come to understand which article you have written has got the best comment, and what are the type of articles in which your audience are interested. Write that type of article in which you have got the best comments. Try to increase interaction with your audience and discuss with them your personal experience or the incidence and your life also ask questions from your readers that will make your readers fully engaged and interested in your articles. Also, try to answer all the comments on your particular article and clear the points to your audience.
Use simple and easy language
We all have gone through the subject books of our school days. There were various books available in the market but which books you have preferred. Take an example of any science topic, such as “Gravity”. Actually, the meaning of gravity and the definition of gravity will remain the same nothing can be changed but you always brought the book of that author in which they have written about gravity in very simple language. Actually, sometimes we use very extraordinary phrases or words to make our article unique. Believe me, phrases and words are good but if it will not be simple to understand your readers then your readers will not accept your article. It will make them hard to understand your concept and definitely they will move to another blog in search of easy language. Yes, just take care of grammatical mistakes and the quality of content.
Talk with your reader
If you write the article thinking about your reader write in this way that you are talking with them directly one two one. Think of yourself as a reader of your blogs than writing your articles. Use active voice sentences that increase the interaction of your readers and also make them feel like they personally touch with them. When you are giving a personal touch to your articles it becomes easy to understand for your readers about what you have been written in your article.
Don’t write an article when you are stressed
When you are stressed, you can’t write freely, you won’t be able to create. Actually, in that situation, I will suggest you take a rest or do any other thing except write your articles take a break, and then start your writing. Because writing needs your concentration and when you are concentrated on your topic then and then only your article will be as you want.
Gather proper information
Yeah, I know you are a good writer you have innovative writing skills but without having proper information about what you are writing how can you write your articles. I will suggest you make a list of information which you have to put in your articles and go through the details that will help you to express your thought about that product or anything else on which you are writing.
Give your views
You are writing about anything it may be hot news, health tips, or reviews. Of course, your readers will love your views on the points you have shared. Give your point of view on all the information which you have shared with them don’t be afraid that will it be wrong or right because you are only giving your view not a statement writing articles is all about giving your views on any subject.
Be original don’t copy
There are hundreds of blogs available in search engines on the same topic. What will make your reader come to your blogs? Yes, it’s your own original content if you will copy contents from other’s blogs your readers will definitely reject you because they only want unique articles and original. If you will not be original I have already stated that there are hundreds of blogs available in the market. There is no use of your blogs if it has been copied so be original don’t copy and best of luck. There are a lot of plagiarism tools that can detect copied and rewritten content easily.
Organize your content so it can be easily understood. Use the title and header where needed bold, use the proper margins, use 12-point fonts, and select text and color which is easy to read. Even good content cannot have the potential to be read without being read!
Nowadays, every writer is aware of the SEO-optimized article requirement. If you are writing for an online portal, you should use keywords wherever required so that Google can rank the showcase the article on SERP.
The listicle gives an easy view of what is covered in the article.
Graphical content is incredibly valuable when used for increasing client engagement and getting readers hooked. If you choose powerful graphics your ideas are more easily understandable than in text.
It must be clearly explained to be clear and there must be no ambiguity. Vague and ambivalent writing is often not interesting and some readers may find it confusing if it lacks clarity of words.
Edit your work
Sometimes a good article will be ruined without an excellent editor. You can have an editor look over your work before posting and check for grammar, punctuation, and grammar errors. There are many proofreading tools that you can use to get the best content.
Most engaging content is written by telling a story keeping readers guessing. Tell me the story of the specific product or service, and the history of the business.
Have a Call to Action?
The content of any website must have an underlying message. Let the reader know what you want them to achieve.
When creating an article, you must keep it brief and simple. Running with overwhelmed sentences doesn’t engage – it’s boring.